Ditch the Fanfare Improve the Product

first_imgSoft Launch to Perfect Your ProductA soft launch is when a company releases a product in stages, without a ton of fanfare or single launch event. A soft launch can be a useful tool to test out products prior to release.Soft launches are useful for:Software companies: to tweak a new release with current customers and/or beta test software with a handful of consumers. Some software companies choose to soft launch on the Internet. This allows them to offer easy upgrades.  Beta testers of Internet software versions often become loyal customers.Web sites: Soft launches allow companies to make changes to features and functionality based on early user feedback.Hardware products: a soft release is an excellent way to test the product prior to a wider release and work out the kinks that did not show up during in-house testing.A soft launch will let you react to customer demands quickly and respond with new features to make the product more successful in the end.According to Wisegeek.com, a soft launch is a great choice if your company has a limited marketing budget, since it allows you to focus on product development instead of marketing.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more