Bakery manufacturer Cuisine de France has redesigned its packaging and logo for 2013.The distinctive logo has been updated to create what Cuisine de France believes to be “a more modern feel”. Both old and new elements of the design have been incorporated so that consumers can easily recognise the brand.The signature Cuisine ‘wheat sheaf’ has also been integrated into the firm’s packaging, creating a stronger identity, with emphasis placed on the classic red and blue colour scheme.In a bid to improve the customer shopping experience, the background colour has been toned down from white to cream, and larger windows have been introduced on all Cuisine de France’s product bags.The multi-buy doughnut bags have been reduced in size, and all products will now be labelled with the ‘fresh’ message to emphasise the brand’s quality to consumers. On the newly designed baguette packaging, shoppers will now also find clearly marked health benefits and recipe ideas to try out at home.Laura Smith, brand communications manager for Cuisine de France, said: “This redesign is a really important update for Cuisine de France. The new-look packaging puts a real focus on our products, and lends the brand a warmer, bakery-style feel that should resonate with shoppers looking for high-quality, fresh products from their retailers.”The new Cuisine de France packaging is being rolled out across the range over the next few months.
Food manufacturing company Samworth Brothers is to acquire 2 Sisters Food Group’s Manton Wood sandwich business.Samworth Brothers, which owns a number of bakery brands, including West Cornwall Pasty Co, Ginsters and The Cornwall Bakery, released a statement declaring that it has conditionally agreed to acquire 2 Sisters’ Manton Wood site, which was formerly part of Solway Foods.The acquisition is subject to review by the Competition and Markets Authority (CMA) and is expected to be completed in the coming months.“Samworth Brothers already has considerable experience and presence in the growing food-to-go sector through our own-label operations and our brands. This acquisition provides a great extension to these strong food-to-go capabilities and gives us another outstanding platform to develop our offer in this area,” said Samworth Brothers group chief executive Flor Healy.2 Sisters Food Group said that the deal was a “major step in transforming its business with a disposal which will allow it to focus on strengthening its core operations”.Located at Manton Wood, Nottinghamshire, the business to be acquired produces a range of retailer chilled sandwiches, wraps and rolls.Ranjit Singh, president of Boparan Holdings, parent company of 2 Sisters Food Group, said: “This transaction is a significant deal and marks another positive step forward in the transformation of our business. It further strengthens our balance sheet, with a combined total of more than £350m in cash proceeds from the three disposals we have made in the past six months.“This deal ensures Manton Wood is sold to a good new home that will enable it to continue to flourish and thrive. Any sale we make has to be at the right time, with the right buyer, and it has to be a deal that fits with our long-term strategy. This deal does just that.”In October, Samworth Brothers revealed it had partnered with food distribution charity FareShare under its Honest Crust brand.