Ditch the Fanfare Improve the Product

first_imgSoft Launch to Perfect Your ProductA soft launch is when a company releases a product in stages, without a ton of fanfare or single launch event. A soft launch can be a useful tool to test out products prior to release.Soft launches are useful for:Software companies: to tweak a new release with current customers and/or beta test software with a handful of consumers. Some software companies choose to soft launch on the Internet. This allows them to offer easy upgrades.  Beta testers of Internet software versions often become loyal customers.Web sites: Soft launches allow companies to make changes to features and functionality based on early user feedback.Hardware products: a soft release is an excellent way to test the product prior to a wider release and work out the kinks that did not show up during in-house testing.A soft launch will let you react to customer demands quickly and respond with new features to make the product more successful in the end.According to Wisegeek.com, a soft launch is a great choice if your company has a limited marketing budget, since it allows you to focus on product development instead of marketing.AddThis Sharing ButtonsShare to FacebookFacebookShare to TwitterTwitterShare to PrintPrintShare to EmailEmailShare to MoreAddThislast_img read more

Marketplace Reportedly Using Wrong Guidelines For Subsidies

first_imgMarketplace Reportedly Using Wrong Guidelines For Subsidies This is part of the KHN Morning Briefing, a summary of health policy coverage from major news organizations. Sign up for an email subscription. An article in the Philadelphia Inquirer notes the problem. In other implementation news, recent statements by a Treasury official are being touted by Republicans as evidence the Obama administration has overstepped its statutory authority.Philadelphia Inquirer: A Glitch In Obamacare Marketplace No One Noticed Nearly six months after the disastrous launch of Healthcare.gov, with the website running smoothly and more than five million people signed up as open enrollment heads to a close, a new glitch has come to light: Incorrect poverty-level guidelines are automatically telling what could be tens of thousands of eligible people they do not qualify for subsidized insurance. The error in the federal marketplace primarily affects households with incomes just above the poverty line in states like Pennsylvania that have not expanded Medicaid. The mistake raises the price of their insurance by thousands of dollars, making insurance so unaffordable many may just give up and go without (Sapatkin, 3/21). The Wall Street Journal: Republicans Challenge Administration’s Authority Republicans are pointing to statements by a top Treasury Department official as evidence that the Obama administration overstepped its authority in delaying the health-care law’s requirement that employers offer coverage or pay a penalty. Mark Mazur, assistant Treasury secretary for tax policy, said in a January interview with staff from the GOP-led House Oversight and Government Reform Committee that he wasn’t aware of any examination of the legal basis for the administration’s authority to delay the employer mandate (Radnofsky, 3/20). In other news coverage of implementation issues -The Associated Press: Health Care Law Has Uneven Impact On Companies Sarah Curtis-Fawley will have to offer insurance to her workers at Pacific Pie Co. because of the health care overhaul, and the estimated $100,000 cost means she may have to raise prices or postpone opening a third restaurant. … The Affordable Care Act, which aims to provide coverage for millions, is playing to decidedly mixed reviews in corporate America (Murphy, 3/20). Modern Healthcare: Obamacare Insurance Mandate Could Be Toothless In 2014 The Obama administration has made the individual mandate its line in the sand for the Patient Protection and Affordable Care Act. Despite delaying or tweaking numerous provisions—most notably the requirement that businesses with more than 50 employees provide coverage. … The financial penalty isn’t particularly onerous in the first year. … But the individual mandate is likely to prove a paper tiger in 2014 for two other reasons: the availability of hardship exemptions and lax enforcement (Demko, 3/20).last_img read more

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she said she is by far not the only person to have those painful experiences. He once told me on the @HouseFloor he was voting against a bipartisan bill of mine because @Heritage_Action would ‘score’ him negatively. they’re doing a thorough investigation. read more