Collaborate offers improved acquisition and retention through combined supporter data

first_img Tagged with: data Donor acquisition donor retention Individual giving Howard Lake | 14 July 2015 | News Collaborate offers improved acquisition and retention through combined supporter data “Having seen how Epsilon Abacus donor targeting solutions transformed the effectiveness of direct marketing channels for US charities over the last 6 years, we are excited to join forces with Medialab to bring the solutions to Charities trading the UK.“We are confident that the combination of an unrivalled source of UK consumer data, experience of delivering high performance solutions to UK cataloguers for over 17 years plus Medialab’s in-depth knowledge on the uniqueness of the UK charity market will make Collaborate a valuable new way of engaging with donors for long term success.”How Collaborate works[youtube height=”450″ width=”800″][/youtube] Direct response media agency Medialab has partnered with consumer data and insight specialist Epsilon Abacus to bring ‘Collaborate’ to UK charities. The tool lets charities enhance their understanding of their own supporters’ likelihood and propensity to give, and find relevant individuals who are likely to want to support their charity for the first time.Collaborate presents a large volume of data on people in the UK, with their transactional data across 508 brands and charity donation history, to help charities focus on the most responsive donors. It helps charities go beyond their understanding of donors from their own database by overlaying the data with that from other sources, including other charities’ databases.By modelling action purchase and donation history Collaborate helps to predict future behaviour, whether for donor retention or acquisition campaigns. The data can be used for direct mail, email and digital campaigns.Four datasetsCollaborate combines the four main datasets used by charities – lifestyle, home shopping, publisher and donor. It consists of regularly updated data on 26 million individuals and 18 million households, 540 million transactions and £20 billion spend. The data is gathered and processed, say Medialab and Abacus, in accordance to UK data protection legislation, and is run against data cleansing solutions such as Mortascreen.The result is a market-wide picture of millions of individual donors, which can be used to reduce charities’ expenditure by communicating only with the best prospects and most likely donors.Contribute to shareTo take part in Collaborate charities have to contribute their donor database to the system. However, this does not mean giving away data. A charity’s supporters’ unique names aren’t used, and supporters will only be shared if other sources have already contributed them to the database.Charity supporters’ names will never be selected for mailing if they are unique to that charity or they have opted out of sharing data with third parties. Typically, 90-95% of a charity’s supporters’ households will match with the data, meaning that the majority of its supporters will already be receiving marketing communications from other brands.Medialab describe Collaborate as “a fresh approach” and a contrast to concepts such as listing swapping from single charities.Indeed, the model has been in use in the USA since 2009 and over 350 US nonprofits use it.Membership is free and there is no contract commitment. This means that charities can withdraw their data at any point.Collaborate was launched last week at the Institute of Fundraising’s National Fundraising Convention.Lara Bonney, UK Country Director, Epsilon Abacus, said: Advertisementcenter_img AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis2  43 total views,  2 views today AddThis Sharing ButtonsShare to TwitterTwitterShare to FacebookFacebookShare to LinkedInLinkedInShare to EmailEmailShare to WhatsAppWhatsAppShare to MessengerMessengerShare to MoreAddThis2 About Howard Lake Howard Lake is a digital fundraising entrepreneur. Publisher of UK Fundraising, the world’s first web resource for professional fundraisers, since 1994. Trainer and consultant in digital fundraising. Founder of Fundraising Camp and co-founder of Researching massive growth in giving.last_img read more

KAKADU 2014: HMAS Sydney, JS Hatakaze Conduct PASSEX

first_img View post tag: Navy September 1, 2014 View post tag: Asia-Pacific Throughout the time ‘in company’ together, the ships conducted Officer of the Watch Manoeuvres (OOWMANS), Replenishment at Sea Approaches (RASAPS), visual signalling exercises, publication exercises (SYNTEX), Screenplay and Night Steaming In Company (NSIC).There was also an opportunity for a personnel exchange between the units, with six members of Sydney being fortunate enough to cross deck to Hatakaze and enjoy a day in the life of a Japanese sailor.Among the Japanese sailors who cross-decked to Sydney were 16 members of the Japanese Boarding Team (VBSS Team) and their VBSS Senior instructor.While onboard, the VBSS Team conducted training serials with Sydney’s own Boarding Party, including demonstrations of each nation’s boarding procedures, including restraints, searches, use of force demonstrations and weapon security.The VBSS Team Leader, Lieutenant (Junior Grade) Kenta Miyao also demonstrated some basic Japanese Military self-defence techniques.On completion of these activities, the Japanese guests were taken on a ship’s tour by the Sydney Boarding Team.The PASSEX concluded with a formation entry into Darwin Harbour.Hatakaze and Sydney will continue to work together with other warships and aircraft throughout Exercise KAKADU 2014 off Darwin.[mappress]Press Release, September 01, 2014; Image: Australian Navy View post tag: asia Back to overview,Home naval-today KAKADU 2014: HMAS Sydney, JS Hatakaze Conduct PASSEX View post tag: KAKADU 2014 View post tag: News by topic View post tag: JS Hatakaze View post tag: conductcenter_img View post tag: Australia KAKADU 2014: HMAS Sydney, JS Hatakaze Conduct PASSEX In preparation for Exercise KAKADU 2014 , HMAS Sydney and Japanese Navy Ship JS Hatakaze conducted a Passage Exercise (PASSEX) en route to Darwin 22-24 August 2014. View post tag: Naval Authorities View post tag: HMAS Sydney View post tag: PASSEX Share this articlelast_img read more

Tom Brady still has a grudge with Max Kellerman for 2016 ‘cliff’ comments

first_imgThe words were absurd then, and they’re still absurd now. It’s one thing to say Brady’s numbers might decline as he gets older. It’s another to say he’s “going to be a bum.” I get Kellerman needs to say crazy things to get attention/better ratings, but if you say those things then you need to be prepared for the backlash.Fast forward three years later (almost to the exact day) and Brady got his subtle revenge of Kellerman. On Instagram Stories, Brady posted a photo of him throwing a football 61 mph. (Tom Brady / Instagram) Tom Brady has accomplished a lot in his career, and he hasn’t really shown any signs of slowing down. But that didn’t stop ESPN’s “First Take” analyst Max Kellerman from saying, in 2016, that Brady was “going to fall off a cliff.”MORE: Max Kellerman farted all throughout this ‘First Take’ debatecenter_img For comparison, here’s a list of every QB at the NFL Combine in the last 10 years to throw 60+ mph:1. Josh Allen, 622T. Baker Mayfield, 602T. Bryan Bennett, 602T. Logan Thomas, 60In other words, Brady throwing 61 mph at 41 years old (he turns 42 in August) is very impressive. He’s also made three Superbowls appearances (winning two) and won two MVP awards since Kellerman’s comments in 2016.last_img read more