Google search ranking algorithm to improve mobile user search results

is the first "warning" label test earlier in the last year, and in November began to access via mobile devices to add "label search results on mobile friendly", suggests that these results can be clearly displayed on the user’s smart mobile phone small screen. Google is testing it was pointed out that the use of mobile friendly standard as ranking signal.

Google said today, from April 21st onwards, it will be the ranking signal of mobile friendly as all languages in the world, and said the move will cause "serious impact on search results".


today announced that Google made two major adjustments for access to Google search through mobile device users, these two initiatives will affect their ranking of search results. Google now will be the site of the "mobile friendly" as a ranking signal. In addition, for some applications in intelligent mobile phone users to install, from the application of information will also begin to affect the user’s search results ranking.

Prior to

for people who are not familiar with the depth of the link, this technique will point to the mobile application specific page itself. This means that the implementation of these links of the application developers, allowing Google to establish the index at the same site >


in addition, Google also said it will make full use of its advantages in deep links, began to improve the ranking of mobile application information in the search results.

last summer, Google began to those due to technical problems can not display the warning on mobile devices such as the website, created by the Adobe Flash website, which means that they will not be displayed on the iOS device or Android version 4.1 and higher equipment.

, Google has taken a series of measures to improve the mobile user’s search results. For example, Google in 2013 for the ranking of search results to do the adjustment, the impact on the special error configuration for intelligent mobile phone users, including in some cases, a URL will all intelligent mobile phone users to guide the mobile home page of the site, rather than on their preferred destination. This phenomenon is particularly common in the news site, because users tend to click on the link to read a piece of news, but when they finally login to the site’s home page, but did not find this news.

on the adjustment to the blog web site operators to recommend a variety of resources to help them prepare for this adjustment, including on site guide mobile friendly, "mobile friendly test" (Mobile-Friendly Testing) and "mobile useful report" (MobileUsability Report).

Google said in a statement: "as more and more people access the Internet through mobile devices, our algorithm must adapt to these usage patterns."

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