I dark horse: on January 2014, Lala Park was on the line. After the on-line user growth rate once let Liao Zhuo Ying surprised, activity is higher than GayPark length, still maintain the natural growth of 20% per month.
before the start, Liao Ying Zhuo worked at Microsoft Asia Academy of engineering, and the founder of today’s headlines Zhang Yiming the same day entry. Three months later, Zhang Yiming left Microsoft business, as a former colleague Liao Ying Zhuo can not help feeling: perhaps this is I and his biggest difference, Zhang Yiming early want to know what you want."
after two years, Liao Zhuo battalion left Microsoft, began looking for business opportunities, but far less than the old colleague Zhang Yiming so well. Liao Ying Zhuo did a similar picture of Instagram social software, ended in failure, Lara park is his second attempt. "Once I went to the peony garden and saw a lot of gay men shopping together. I thought it was taboo for men to be so public."." After the camp to find some comrade Zhuo Liao circle of friends to chat, there is a hope that we all can find "bestie" on a mobile phone.
2012, Liao Zhuo camp began plans to do a comrade application. In May 2013, GayPark was officially launched, and Lara Park, a lesbian, was also in the pipeline. With the previous accumulation of technology, Lala park products built only 3 months. On January 2014, Lala Park was on the line. After the on-line user growth rate once let Liao Zhuo Ying surprised, activity is higher than GayPark length, still maintain the natural growth of 20% per month.
there have been in charge of Microsoft big data research experience, Liao Zhuo also on camp Lala park to explore optimization based on large data, such as the app store to do search optimization, rather than rely solely on natural growth. Zhuo Ying Liao believes that for the user to label this exploration is critical for the product, which means he will Lara were divided into groups more vertical.
Liao Zhuo Ying said that some social applications rely solely on the geographical location of users, lack of targeted guidance. Lara parks gives users the likes of tagging, mining all user behavior through tags, and users searching and aggregating their favorite tags. This also makes Lala Park relatively more commercial possibilities.
lesbian commercial application? Liao envisage Zhuo Ying profit model including membership fee — this is the means of profit has begun to try. In addition, the electricity supplier: Lala park will push some of the proprietary products needed by Comrade groups, and third parties to cooperate with the electricity supplier, in the community to promote. Another model is to organize the party periodically through O2O, and transfer users to the line.
"we’ll find a lesbian Bar or salon in Beijing, pull in users who like to do offline activities, and do user meetings.". Site providers also need popularity, the need for hot field, promotion site brand." Zhuo Ying Liao said.