“I believe when you look at the CPL (the Caribbean Premier League Twenty20 tournament), nobody could deny the attendance there during those games. I believe if we market the product properly and if we have a product that is competitive, both West Indies and territorial, then I don’t believe the location is necessarily an issue in terms of bringing the crowd in to Sabina Park.” Heaven said he is aware that the park cannot survive on revenue received solely from cricket matches and added that the JCA and Kingston Cricket Club (who also operates and maintains the ground) have taken the decision to have more non-sporting activities hosted at the venue. “I believe more and more that Sabina Park will become a multipurpose stadium as well, with the focus on cricket as the primary activity to be played at the park,” Heaven added. “But we have to introduce other activities without damaging the possibility of playing cricket there because we have to protect the pitch and the outfield.” Heaven told The Gleaner that he wants to create a cricket museum at Sabina Park. “It has to be more than cricket that we offer at a cricket venue,” he said. “I still have it on the table to establish a cricket museum at Sabina Park. I’ve seen where people come to Sabina Park just to have a view of the venue and to see a historic place. Now, if we have memorabilia (branded goods) on sale there, and a museum, that in itself would be an attraction outside of cricket. So we have to diversify what we have at the park … to sell more than cricket.” Jamaica Cricket Association (JCA) President Wilford ‘Billy’ Heaven said that Cricket West Indies (CWI) is not doing enough to market the product, which he believes has a negative effect on Sabina Park’s attraction as a host venue. Heaven believes that this is what has led to what he describes as poor Test match attendance at the venue in recent years. Of the last seven Test series played by the West Indies senior men’s team in the Caribbean since 2012, only four matches took place at Sabina Park. However, CWI President Whycliffe ‘Dave’ Cameron recently said that other nations in the West Indies had embraced cricket more than Jamaica and that some persons do not see Kingston as a tourist destination, which hurts Sabina Park’s chances of hosting Test matches frequently due to low attendance. Heaven said that this cannot be true since the ground used to be filled for Test matches decades ago. “My difficulty with that is that once upon a time, Sabina Park would be full,” Heaven said. “If it’s not a tourism destination now, it certainly was not then. So, to me, it is more than that. I believe some of the issues impacting Sabina Park relate to the quality of the product offering and also, when you have a dollar to spend on sport, people may be going for other competitive sports that they may show a preference for over cricket. So the quality of the team and marketability of the product need improvement. PROPER MARKETING NEEDED
By Devina SamarooImagine almost every morning on your way to school having to take off your shoes, socks, lifting your clothing slightly over your knees and slushing through inundated trails.Children of the neighbouring communities of Mora Camp and Kalcoon in Region Seven (Cuyuni/Mazaruni) do this on a regular basis whenever it rains or whenever there is high tide.Students slushing through Benjie RoadIn some cases, parents transform into human vehicles, strapping their children on their shoulders as they hike through knee-high waters en route to school.The situation is just as deplorable during the drier climate, as they have to trek through the blazing sun, climb steep hills and cross creeks on feeble makeshift bridges.Just at the end of the trail, there is an eroding hill which the children have to scramble down to complete their journey.Mora Camp and Kalcoon are located approximately two miles off the Potaro Road, along the bank of the Mazaruni River on the opposite side of the Mazaruni Prison.They form part of the municipality of Bartica.The two villages combined have a population of 300, with some 100 who use the swampy trail to get in and out of the communities.There is an alternative route called “Monestry”, a longer stretch of road which is also in a deplorable condition.Residents opt to use the sludgy track because it is a much shorter distance. This route is called “Benjie Road”.Mayor of Bartica Gifford Marshall during an interview with Guyana Times on Saturday was saddened by the awful state those residents have to endure.He explained that while the situation is considered more heart wrenching for the children, adults too have to live through the hardship.Marshall said he is currently engaging central government with the aim of addressing the situation.He said representation will be made for a high-rise bridge to be built at a strategic point along Benjie Road and for a concrete step to be constructed along the eroding hill.The project is estimated to cost some $40 million.