Lead image Nurazah Jalaludin Deputy Director Ba

first_imgLead image: Nurazah Jalaludin, Deputy Director; Baizuri Baharom, Deputy Director; Musa Yusof, Director General and Mohd Khalil, Head of Consulate, Malaysia, SydneyGo back to the enewsletter</p Go back to the enewsletterTourism Malaysia this week returned to Australia with a three-city roadshow after a period of hibernation, in the lead up to its ‘Visit Malaysia 2020’ international campaign. The new drive aims to attract 30 million overseas visitors to the country, and a visitor spend of RM100 billion (AU$34.4 billion) in receipts next year.The roadshow visited Perth, Sydney and Melbourne before heading onward to Auckland, New Zealand.Director General of Malaysia Tourism, Datuk Musa Yusof, lead the delegation which comprised 25 organisations from Malaysia, including tourist boards, hotels and resorts, products and airlines. Partners and sponsors were Terengganu Tourism, Sarawak Tourism Board, Desaru Coast, Legoland, Malindo Air and Malaysia Airlines.In Sydney at a media briefing on Tuesday, Yusof said that the roadshow and upcoming marketing push was aimed at showing that Malaysia was back “after a period where we were silent in the market”. He said that following the “mishaps” of Malaysia Airlines in 2014, it was crucial that the country not remain out of sight, or out of mind of global international markets.Yusof told LATTE Tourism Malaysia would be launching a new campaign focused on ecotourism and cultural attractions from September, working with partners including Flight Centre, STA and Perth-based retailers.The new campaign will have a greater emphasis on digital, with Yusof saying the organisation would partner with the likes of Expedia and Booking.com and other OTAs to push the promotion, based on “affordable and value-for-money holidays in Malaysia”.“We want to remind Australians that Malaysia is a beautiful and culturally diverse country with many fascinating tourist attractions. We are a peaceful nation and welcome tourists from all over the world.”In 2018, a total of 351,500 Australians visited Malaysia (up 0.1% on the year prior), contributing to the overall visitor number of 25.8 million international tourists. The average length of stays for Aussies was 6.2 nights. Malaysia is aiming to boost that number to 378,500 Australians in 2019.Datuk said there was no shortage of direct air seats between Kuala Lumpur and Australia, with Malaysia Airlines, AirAsia and Malindo Air offering 121 return services every week, or 32,565 seats. Next week, Malindo Air will commence a new Adelaide-Kuala Lumpur service, via Bali (Denpasar), boosting capacity even further.Singapore Airlines, Qantas and other airlines also provide a variety of non-direct air service options.Key highlights of the roadshow were Terengganu, Sarawak, the Malaysia Healthcare Travel Council, Malaysia Airlines and Malindo Air.Among the partners were Desaru Coast and LEGOLAND Malaysia Resort.Desaru CoastDesaru Coast is a revived tourism development spanning a 17km beachfront in Johor. The integrated destination offers a combination of newly opened and under construction hotels, resorts and villas, an entertainment and retail hub, conference centre, championship golf courses and an adventure waterpark. Properties include The Westin Desaru Coast Resort (opened on 2 April 2019), Hard Rock Hotel Desaru Coast (24 September 2018) and soon, Anantara Desaru Coast Resort & Villas and One&Only Desaru Coast.The precinct is a golfer’s haven, home to The Els Club Desaru Coast and offering 45 holes of golf across two clubs.Desaru Coast is easily accessible by land, air and sea.More at desarucoast.com/LEGOLAND Malaysia ResortLaunched by Merlin Entertainments seven years ago, Legoland Malaysia Resort will next month open SEA LIFE Malaysia: the only SEA LIFE park in Asia Pacific that will combine the interactive aquarium concept with LEGO elements. SEA LIFE will feature a special Malaysia Rainforest habitat zone which will be home to marine life found in Malay waters, such as the Bala Shark, Rasbora and Tinfoil Barb.A new 2-day Combo ticket will be introduced (priced at AU$108 per adult and AU$86 for children) at LEGOLAND Malaysia Resort to ensure visitors have ample time to explore the attractions.More at legoland.com.my/last_img

Public misconceptions around role of midwives trigger new awareness campaign

first_img Source:http://unisa.edu.au/Media-Centre/Releases/2018/Public-perception-of-midwives-role-in-maternity-care-sparks-public-awareness-campaign/ Aug 22 2018Research revealing public misconceptions around the role of midwives has triggered a public awareness campaign to help women make more informed choices around their healthcare options. A study from the Rosemary Bryant AO Research Center and School of Nursing and Midwifery of the University of South Australia found more than 50 per cent of respondents believed a woman needed to see a doctor during pregnancy and after the baby was born, yet less than a third believed it was necessary to see a doctor during labor and birth.Lead midwifery academic, Dr Lois McKellar says these survey results indicate the pubic associate midwives with birth, but do not understand the full suite of services and benefits they can provide during pregnancy and once a baby is born.“We want the public to better understand what midwives do, there is a public misconception that they are considered mostly as assistants during labor, rather than lead care providers before, during and after birth,” Dr McKellar says.“This lack of understanding impacts on women’s capacity to make an informed choice around their care options and may have hindered the uptake of midwifery-led models of care.”Midwifery-led care is a model where women receive care from a known midwife and Dr McKellar says multiple evidence-based national and international research studies have demonstrated the enormous benefits of this model, including less intervention, less premature births, increased satisfaction, as well as a decreased overall cost to health services.Related StoriesTackling high sugar content in baby foodResearch sheds light on sun-induced DNA damage and repairHow to get a cheaper prescription before leaving the doctor’s office“Nationwide, only 2.2 per cent of births occur through this model, despite numerous national and state service reviews recommending an increase in more woman-centred services,” Dr McKellar says.“South Australia has been a forerunner in the area, with about 6-7 per cent of women accessing care from a known midwife through midwifery group practice that is offered through the state’s major public hospitals.“One of the key advantages of this model, is that midwives get to know the woman prior to labor and they will understand her needs. For example, if the midwife understands the woman is prone to anxiety, they can provide suitable care when it’s required – whether that’s during the birth or as the new mum settles in at home with her new baby.”Dr McKellar says in the United Kingdom the NHS recently mandated that every woman has a known midwife and she believes emulating this model would have huge benefits here in Australia.The awareness campaign now underway in South Australia was developed by the Australian College of Midwives and funded by the SA Department of Premier and Cabinet.“As the public develop a better understanding on the benefits of care from a known midwife, it’s hoped that more women will openly seek midwifery-led care as a standard care option,” Dr McKellar says.last_img read more